Brand Identity Design Services in Dubai
Transform your business with strategic brand identity design. We create comprehensive visual systems that resonate with the UAE market and drive business growth.
What is Brand Identity Design?
Brand identity design is far more than just a logo. It's the complete visual language that defines how your business presents itself to the world. In the competitive Dubai and UAE market, a strong brand identity is essential for standing out and building trust with your audience.
A comprehensive brand identity system includes your logo, color palette, typography, imagery style, patterns, and guidelines for how all these elements work together across every touchpoint—from your business cards to your website, packaging, and social media presence.
Think of your brand identity as your business's personality made visual. Just as you wouldn't wear a different outfit to every meeting, your brand shouldn't look different on each platform. Consistency builds recognition, and recognition builds trust—especially critical in the UAE's diverse, multicultural marketplace.
Our Brand Identity Design Process
1. Brand Discovery & Strategy
We start by understanding your business, your audience, and your competition in the UAE market. Through in-depth workshops and research, we uncover your brand's unique value proposition, personality, and positioning.
- •Competitive analysis of Dubai and regional competitors
- •Target audience research and persona development
- •Brand positioning and messaging framework
- •Cultural considerations for UAE and MENA markets
2. Visual Identity Development
With strategy in place, we create your visual system. This includes logo design, color palettes, typography selection, and supporting graphic elements. Every decision is intentional and aligned with your brand strategy.
- •Logo design with multiple concepts and refinements
- •Primary and secondary color system development
- •Typography hierarchy for Arabic and English
- •Supporting graphic elements, patterns, and iconography
3. Brand Guidelines Creation
We document everything in comprehensive brand guidelines that ensure consistency as your brand grows. These guidelines serve as your brand's rulebook for internal teams, partners, and vendors.
- •Logo usage rules, clear space, and sizing guidelines
- •Color specifications (RGB, CMYK, Pantone, HEX)
- •Typography system with font pairings and hierarchy
- •Photography and imagery style guidelines
4. Touchpoint Design & Application
Finally, we bring your brand identity to life across key touchpoints. From business cards to digital assets, we ensure your brand looks exceptional everywhere it appears.
- •Business stationery (cards, letterhead, envelopes)
- •Digital assets (email signatures, social media templates)
- •Presentation templates for pitches and proposals
- •Marketing collateral templates and guidelines
Why Dubai Businesses Choose SAGE by Azraq
UAE MARKET EXPERTISE
We understand the unique dynamics of the Dubai and UAE market—from cultural nuances to bilingual branding requirements. Our designs resonate with local and international audiences alike.
STRATEGIC APPROACH
We don't just make things look pretty. Every design decision is rooted in strategy, market research, and your business objectives. Beautiful design that actually works.
BILINGUAL CAPABILITY
Arabic and English brand systems are our specialty. We create cohesive bilingual identities that maintain visual consistency across both languages.
COMPREHENSIVE DELIVERABLES
You receive complete, production-ready files in all formats you'll need—from print to digital. Plus ongoing support to ensure flawless implementation.
Brand Identity Design Packages
Choose the package that fits your business stage and budget. All packages include strategic discovery and professional execution.
Startup Package
Perfect for new businesses
Starting from
AED 15,000
- ✓Logo design (3 concepts)
- ✓Color palette (primary + secondary)
- ✓Typography system
- ✓Basic brand guidelines (20 pages)
- ✓Business card design
- ✓Social media profile kit
Growth Package
For expanding businesses
Starting from
AED 35,000
- ✓Everything in Startup, plus:
- ✓Comprehensive brand guidelines (50+ pages)
- ✓Complete stationery suite
- ✓Presentation template design
- ✓Email signature templates
- ✓Social media templates (10 designs)
- ✓Bilingual Arabic/English version
Enterprise Package
For established companies
Starting from
AED 70,000
- ✓Everything in Growth, plus:
- ✓Extensive market research & strategy
- ✓Sub-brand architecture (if needed)
- ✓Complete brand guidelines (100+ pages)
- ✓Environmental design guidelines
- ✓Packaging design system
- ✓6 months post-launch support
All prices are estimates. Final cost depends on project scope and complexity. Contact us for a custom quote.
Frequently Asked Questions
How long does brand identity design take?
Most brand identity projects take 6-12 weeks from discovery to final delivery. The timeline includes research and strategy (1-2 weeks), concept development (2-3 weeks), refinement (2-3 weeks), and final production (1-2 weeks). Rush timelines are available for an additional fee.
How much does brand identity design cost in Dubai?
Brand identity design packages in Dubai typically range from AED 15,000 for startups to AED 100,000+ for comprehensive enterprise solutions. Pricing depends on scope, deliverables, and project complexity. Our packages start at AED 15,000 and include strategic discovery, professional execution, and complete file delivery.
What's the difference between a logo and brand identity?
A logo is just one element of your brand identity. Brand identity is the complete visual system including your logo, color palette, typography, imagery style, patterns, and guidelines for how these elements work together. Think of the logo as your face, but brand identity as your entire personality made visual.
Do you create bilingual brand identities (Arabic and English)?
Yes! Bilingual branding is one of our specialties. We create cohesive Arabic and English brand systems that maintain visual consistency across both languages. This includes Arabic typography selection, RTL (right-to-left) layout considerations, and cultural nuances specific to the UAE and MENA markets.
What file formats will I receive?
You'll receive comprehensive, production-ready files in all formats you need: vector files (AI, EPS, SVG) for scaling, high-resolution raster files (PNG, JPG) for digital use, print-ready PDFs, and web-optimized assets. All files are organized and clearly labeled for easy access by your team or vendors.
Can you help with brand implementation after design?
Absolutely. Our Enterprise package includes 6 months of post-launch support. We can also provide ongoing brand management services, design additional touchpoints as needed, and ensure your brand stays consistent as your business grows. Ask about our brand retainer packages.
Ready to transform your brand?
Let's create a brand identity that sets you apart in the Dubai market. Book a free consultation to discuss your project.
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